Tuesday, April 19, 2011

Business : How To Make Money With YouTube

Business : How To Make Money With YouTube
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YouTube is one of those websites that really has taken the internet by storm. So long as you have the right equipment to shoot a home movie (and it isn’t too hard to come by without shelling out loads of cash nowadays) you stand a chance of developing an existing business or starting a new one, purely by signing up to YouTube and putting those movies online.
But that doesn’t explain what kind of videos you should be making. Well relax, because that is what you are about to find out. There is one very good way to make money using this website, you are about to find out what it is.
Let’s start by looking at YouTube as a way to bring in more business for your existing venture. If you can shoot short videos related to your business (making sure you include the URL to your website on the video itself) you can expect to receive more traffic to your website and hopefully more customers as a result.
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Let’s say for example you run a website which sells all kinds of craft items. So you might make a video showing people how to make their own home made cards. They would then check out your website to see what you sell. This process can be duplicated no matter what kind of business you have.
The key is to think visually. It’s no good simply sitting in front of a camera telling people about something – you need to show them as well. Always remember this when you are thinking of ideas for videos – you will get a better response to them if you do.
In this sense you aren’t making money directly from YouTube; rather, you are using it as a way to make money elsewhere. It is a great tool for attracting attention and funneling people off the site. You cannot actually tout for business directly on the site anyway, so you are better off focusing on how you can get the attention of people whom you could sell to. Once you figure out how to do that, they will be more than happy to check out your website to see what you offer.
But what if you don’t already have a business to promote? Well, there are a number of people who have been successful in promoting affiliate opportunities on the site – again by inserting the relevant web address on the video itself (if you go on YouTube you will see this appearing time and time again as a kind of watermark effect) and either posting a video that is free for anyone to use and post, or by making their own. Again, so long as you post something that is relevant to what you are selling you should get a decent amount of traffic flowing to your website.
It might take a short while to get used to how uploading videos to YouTube works (particularly if you haven’t done it before) but once you have done a couple you will get the hang of it. More importantly you will have found another stream of income to add to your internet marketing arsenal of ideas!
One final point – be original. You can choose copyright free videos, but if you can make a fairly decent one yourself, why not try and attract more attention with that?
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Business : How To Make Money With Website Directories

Business : How To Make Money With Website Directories
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Of all the different ways there are to make money online, this is probably one of the more unusual. It’s certainly not the first one to come to mind… and yet when you think of where you could end up by giving it a go (does the name Yahoo sound familiar?) you can see why it’s worth at least considering the idea.
What’s more, you can choose your focus so that it appeals to everyone online or just a specific topic area. If you choose the second option you could end up building a whole empire of websites over time.
So what is a website directory anyway? Simply put it’s a website which lists other websites. But of course it’s a little more than that. By putting them into specific categories everyone visiting your site will be able to find what they need quickly and easily.
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The first step is to decide what you want the focus of your directory to be. Do you want to list anything and everything, or do you want to concentrate on a particular topic? For example you could create a directory listing shops and stores in a particular country. You obviously need to pick a subject area where there is plenty of meat to include; a website which lists fake mustache sellers in a specific town probably isn’t going to be that big.
Once you have your topic you need to create your site, and it needs to be a good one. It’s worth getting it designed professionally because people simply won’t use it if it doesn’t look respectable. The cost will be worth it though because you will then be able to charge for your listings.
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Adding a fee structure to your website is the way in which you will make money. Free listings will also generate valuable free advertising and promotion for you, since in return for a free listing you will ask for a backlink to your website. The free listings should also be basic so as to allow for paid listings to stand out more and be worth the money you will charge for them.
So what kind of paid listings should you offer? You can charge for two basic types; for example a normal paid listing would appear at the top of its relevant category, whereas a premium paid listing could involve the use of bold type as well, so it would stand out more from its rivals.
You can develop paid services as much or as little as you like; for example free listings may not include a clickable link to the website being advertised, whereas paid listings will. You could also add an optional extra fee to premium paid listings to allow the purchaser to add their business logo or a photo to their listing as well.
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The fees you charge are up to you, but it’s important to remember that people won’t pay money if their websites aren’t going to be seen by lots of potential customers. That’s why you need to make sure your site has real value by generating streams of traffic towards it (a good reason for having free listings which require a link to your site).
The more traffic your website directory is capable of getting, the more traffic your customers are likely to get in return, and the more they will be prepared to pay for a premium listing. In this way building a successful directory has two main areas of interest – firstly you need to get plenty of listings on your site, and secondly you need to get plenty of traffic to those listings.
By doing this you will be adding real value to your website and word will start to get out that your website directory does indeed help to drive traffic to people’s websites. Once you can legitimately lay claim to this then the paid requests for inclusion will start pouring in.
Once you get to this stage you might also consider spreading the word about the efficiency and benefits your site offers by spending some of your profits on more advertising. Google AdWords could get you even more paid listings for very little outlay.
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