Thursday, February 5, 2009

The difference between Networking and Selling

I attended two recent networking events recently. At each of these I met someone running a property business for the 1st time. Each of them sold properties abroad to UK Nationals.

The first one described how he had got into the business after buying a property himself. His experience had been problematic to say the least and he determined that in his business he would do everything to ensure a great experience for the client so they could buy the property and enjoy it free from hassle and red tape. During our conversation we found we had various interests, friends and acquaintances in common. We agreed to meet up again and explore how we can help each other.

The second one gave the briefest of elevator pitches and then said "Is that something you would be interested in?". The conversation was very brief.

Which of the two do you think will lead to a mutually beneficial and profitable relationship?

You can hear more about the subject in this podcast on the difference between networking and selling.

Good Networking!
Dave Clarke
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