Facebook is a Social Network, not a Business Directory. See Social Networking in Plain English for a great quick video on the subject.
Participants in a network are involved in relationships around some sort of mutual exchange. Social networks like Facebook are great for keeping up to date with your friends, acquaintances and peers.
The subjects discussed in social networks include business so should you spend business time interacting with people on Facebook? That really depends on what you are selling so ask yourself a question;
'Is facebook a good place to find and connect with those people with access & influence in my market?'
If the answer is yes then join and start adding value in groups that are relevant. Start your own group to interact with those people that you already do business with and they like interacting on facebook. I do that and generate well qualified paying guests for our membership groups. They are attracted or invited by people they know, like and trust already.
Participants in a Network like facebook or subsets of it may be part of your target market so the question to ask then is 'Does facebook have good numbers of potential customers?'. If that answer is yes then you may want to investigate facebook advertising.
Good Networking
Dave Clarke
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