Sharing your expertise 2

In a previous blog (here >>>) I wrote about the importance of finding ways of sharing your expertise when networking.

Small business marketing expert, Nigel Temple, has written a quick guide to blogging. If you find the idea of starting your own blog a little daunting it's well worth a read:
"Blogging: is this the next Big Thing?".

Good Networking!
Dave Clarke

Networking is not Selling!

I went to a "networking event" last week that was promoted as an opportunity to "meet your best potential client". The expectation this sets is all wrong and leads to inevitable disappointment.

Networking is about building trusted relationships with other business people who introduce you to your "best potential client" time after time.

Good Networking!
Dave Clarke