Networking saves time and money

I was involved in a meeting with owners of small businesses last week. One of the topics was the importance of networking in a recession. The consensus of each of the owners was that, for them, networking is the most cost effective way of building a route to market. Once trusted relationships are in place opportunities are consistently uncovered and shared. You do not have to keep hunting for that one off elusive piece of business.

Your return on investment keeps multiplying as you maintain the relationships.

Another benefit of networking that is little appreciated is this:
Over time your costs actually decrease!
Once you find the right networking groups and your inner network you spend more time with fewer people.

Compare that to the costs involved in other marketing.
You only continue to get results by continuing to spend more.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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business networking | business networking events | business networking podcast

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Network like no tomorrow

There is a great quote from James Caplin in this article, Network like no tomorrow, by FT Columnist, Stefan Stern:

“Good networkers form mutually beneficial relationships with other people,” Mr Caplin says. “It’s all about being reciprocal – being of value to someone else who is in turn valuable to you. Effective networking is really ‘a way of being’ – knowing what you have to offer and being prepared to offer it – rather than a sudden burst of counter-productive activity during a break at a conference.”

According to the article James Caplin is working on a book on networking provisionally entitled 'I hate networking'. I look forward to reading it.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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business networking | business networking events | business networking podcast

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