Tuesday, November 25, 2008

Sell through the room not to the room

I had an email from a Professional in a large firm a couple of days ago about the experience of one of his colleagues networking at NRG-networks. He said it was one of the more productive groups for his firm and generated useful referrals leading to chargeable work.

He shared that his approach is on a 'sell through' the room rather than 'sell to the room' basis. He is absolutely spot on with that.

If you are looking for business today from the people you meet, that is selling. Successful networking builds your business for tomorrow through the relationships you build with the people you meet.

Good Networking!
Dave Clarke
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