Friday, July 3, 2009

Networking and Pipeline Building

For many people networking is a very hit and miss affair with no predictability and reliability around developing business. Earlier this week I attended a Pipeline Seminar with Sarah Owen of the Referral Institute as part of their 'Creating Referrals For Life' programme. The Pipeline Seminar is all about how to implement a structured referral strategy. On the day the attendees generated close to £750,000 worth of appointments for each other!

I have sat the Pipeline Seminar with others previously and now have monthly follow up One2One meetings where we usually give between 4 & 8 referrals to each other for the following month. It's a great complement to my networking and a way of ensuring that some of my close networking relationships are mutually profitable.

Does your networking strategy include anything like this?

Good Networking!
Dave Clarke
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