What you say is less important ...

Have you ever agonised about what you are going to say to others at a networking meeting? Perhaps you have changed your mind as you listened to others. This could be in a 1 or 2 minute presentation or when someone asks the dreaded question, "what do you do?".

What you say is not the most important thing. What others say when you are not there is key. So spend less time trying to craft the perfect pitch and more time listening to others to find a connection and spark a conversation. It's during the conversation you find ways to help and demonstrate your value. People remember and talk about that far more then your initial pitch.

Success in business networking is not down to what you say about you, it's what others say. That makes what you do more important than what you say.

Good Networking!
Dave Clarke
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