How are you Building Trust?

For someone to advocate you and your services they need to know, like and trust you. They need to trust that you will deliver. It can be difficult to build this trust with someone who is not your client. As part of building a relationship you may have to find some way of helping your network experience what you do. They might need to see, hear or get a sense of it for themselves.

One way of doing this is sharing your knowledge through blogs like this. Another is delivering seminars. The seminars before NRG lunches are delivered by members to give other members & guests the benefit of their expertise.

I was at a lunch on Friday when Colin Newlyn offered a free 30 minute telephone business coaching session to other members to demonstrate his services. What are you doing to share your expertise and give people that important personal experience of your service?

Good Networking!
Dave Clarke

EXIT STRATEGY - The Small Business Owner's Ideal Outcome

Business exit strategy…"What is that?", you might ask. It is the general direction that you want to follow that will prepare the business for you to leave when your objective is achieved. If you are like many small business owners, your strategy might be simply to provide you with income until you reach the point that you want to retire.

You might want to pursue the strategy of building an asset, that will appreciate in value, you can sell in the future. For some that sale might be through a public stock offering. For others, it might be a company that operates smoothly enough that it can function without you, making it something worth buying by a future private owner.

A third popular strategy is to create a business that will run effectively without you that you will continue to own. Many business owners are beginning to recognize the value of this strategy.

If you currently draw $100,000 per year from your business to support your lifestyle, you have a couple options. If you sell your business and invest the principle at a 10% return, you must have $1,000,000 to sustain a $100,000 a year income contribution. On the other hand, if you can design the business to require a minimum amount of your personal time and attention, you can continue to draw the $100,000 from the business for as long as you want.

Perhaps, one of the most exciting examples of the third strategy being explored in the business community today is Tim Ferriss’ discussion of the 4-Hour Workweek. He explains how he went from Working 80 hours per week to earn $40,000 per year to earning $40,000 per month working 4 hours per week. His book titled “The 4-Hour Workweek” describes his journey.

If you would like to hear Tim live, he will be interviewed by famed business marketing expert, Joe Polish. You can listen in on your phone for free:


*The 4-Hour Workweek: Secrets of Doing More with Less in a Digital World*

Date: This Wednesday, May 30
Time: 10 a.m. Pacific/1 p.m. Eastern
PHONE: 620-294-4005
PASSCODE: 0530#


Make sure you hop on the call early!
You're about to find out what a world-record holder in tango, a national champion in Chinese kickboxing, and the owner of a multi-national supplement business have in common...and how he has so darn much free time!

If you read this message after that date, you have a couple other options that I can suggest. John Jantsch of Duct Tape Marketing did a great podcast recorded interview dated April 23, 2007.

Or see Tim's Blog.

The importance of rapport

rapport n. A feeling of harmonious connection between people.

Have you ever left a business networking event feeling that you haven't really connected with anyone there? I prefer events where the structure allows me to develop some rapport with a few people. It's an important building block on the way to a mutually beneficial business relationship.

Good Networking!
Dave Clarke

Synergy alert

Stuart Harris recently introduced me to one of his contacts with an email headed, synergy alert. What an excellent headline! He wrote (paraphrased):

"You two should meet each other. You're both great professionals and good men."

We have met and spoken for a good few hours, and a great business relationship is developing.

Who do you know that you could introduce to each other right now?

Good Networking!
Dave Clarke

Networking really works fast

A couple of weeks ago London Sandler franchisee, Marcus Cauchi, had his regular Presidents Club venue cancelled at the last minute. A couple of calls and fellow NRG member, Rhidian Jones, had a new and better venue organised. Read more here >>>.

A great example of how investing in your network before you need help pays dividends.

Good Networking!
Dave Clarke

Nurturing relationships

When you are tuned into the needs & wants of your network it's not just opportunities that are important to them. I saw a news item in the Times today that has an important bearing on one of the items a good contact utilises in seminars on 'commercialising your ideas'.

I sent him the story to avoid any potential embarassment. How often do you see something that could be of value to someone you know?

Good Networking!
Dave Clarke

Making notes of meetings

I went to a presentation some time ago when the presenter shared a method that he used for taking notes. I've combined his advice for using colours with mind mapping so that I can instantly look at my notes and see what actions I have agreed to take. I find this essential in that all important business networking follow up.

Sine then I make notes with mind maps using a four coloured pen with blue for data, red for action, green if something needs fixing & black if there is real drama present.


If I'm writing on someone's business card I generally use red & blue. It's easy then to identify the actions I have agreed.

Good Networking!
Dave Clarke

Educate, educate, educate

I attended an excellent marketing masterclass by Nigel Temple this evening. One of the points he made about differentiation was the importance of freely sharing useful information in your marketing. He said it was better to be seen as an expert than to just claim you are. His point is illustrated beautifully by the amount of free resources at his own website, nigeltemple.com.

It reminds me of a quote from an NRG member in some research into business networking that NRG conducted a couple of years ago:

"I do not do any cold calling - all my business comes from networking and referrals. Much of it is as a result of doing a presentation where I share my secrets so people know how to do what I do. Mostly, they prefer to ask me to do it for them, even though I've explained how they can do it for themselves! Networking is not about selling - it's about building relationships."

This demonstrates nicely how Nigel's good advice applies equally in the relationship building context in business networking.

Good Networking!
Dave Clarke

"How Can I help you?"

I was at the NRG Networking Lunch in London today and our table moderator posed the same question to each person, "How can we help?". The answers that stimulated the most activity were the ones from members who had been building their relationships in the network, and who were specific with their requests.

One person said he was interested in meeting printing companies interested in joint venturing. Two introductions were offered immediately.

Another person was interested in bespoke software developers with Property clients and received three immediate introductions.

Assuming you have those good relationships in place do you know how to ask specifically for what you want?

Good Networking!
Dave Clarke

How do I get access to someone's clients?

How often have I heard NRG members ask this question? The last time was a few days ago at an NRG Xtra meeting where one of the attendees was asking help as to how he got access to an accountant's clients. He said he always found accountants very reserved about giving access to their clients.

Sound familiar?

We discussed this and came to the following conclusions:

1. Nobody is prepared to give access to their contact list unless they have formed a trusted relationship with you.

2. Always give before you ask - find a way to give them something of value - with no strings attached. Form the relationship based upon what you can do for the other person.

3. It takes time and effort to develop such a relationship.

As it happened the person who raised the issue had already made an offer of a free part of his service to the accountant - who was delighted! He was proving that business networking is all about developing business relationships first!

Good networking!

Martin Davies