The benefits of listening first

At a couple of seminars last week on social media people asked about whether Twitter was relevant for their business. Graham Jones gave a couple of examples in his talk about how the best results come from listening out for people who are searching for answers to their problems. He cited the millions of dollars of business being generated by Companies like Dell & Starbucks.

Instead of just broadcasting what you do use the technology to find what people are searching for help with. You can then provide the answers and share your expertise. Over time people will refer others to you and will be prepared to listen to your offers. If you just shout first then nobody will listen.

Good Networking!
Dave Clarke
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