A good beginning, middle & end

In a One2One meeting last week the other person was describing an unsatisfactory experience at a networking event. I asked what had happened and she said "people turned up at the appointed time, refreshments were served, there was a speaker and then at the time it was supposed to finish people began drifting off".

I remember in English lessons at school being taught the importance of a good beginning, middle and end in writing a story. It struck me that my friend had described something with no satisfactory beginning or end. The importance of a good beginning and end applies to any good networking or other business experience.

In my experience people like to know what to expect at the start. They also like to know it will finish on time. They can then enjoy and make the most of it.

Good Networking!
Dave Clarke
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